The pros and cons of venture capital vs. bootstrapping
The pros and cons of venture capital vs. bootstrapping

The pros and cons of venture capital vs. bootstrapping

There's a common misconception floating around that you need a big check from a venture capital firm or a bank loan to kickstart your business idea. Well, guess what? That's not the whole truth.

Today, let's dive into the pros and cons of venture capital versus bootstrapping to see which route might suit your entrepreneurial journey better.

Venture Capital: Not Always the Move


Venture capital can give your business a rapid injection of cash, helping it grow faster than organic means would allow. It also adds credibility to your venture and opens doors to industry connections.


  • Equity Dilution: You're giving away a piece of your business, which can be a significant drawback if your venture becomes highly successful.

  • Loss of Control: Investors often demand a seat on the board, influencing business decisions.

  • Short-term Pressure: VCs want quick, high returns, often pressuring you to scale even if it compromises long-term sustainability.

Mechanics of Venture Capital Investments

Venture capital (VC) is more than just a big check; it's a complex financial mechanism with several stages and types. Understanding these can help you decide if venture capital is right for your business. Here's a breakdown:

Understanding Valuation

Valuation is the estimated worth of a startup and is one of the most critical elements in venture capital investments. Determining a startup's valuation is both an art and a science, often involving a blend of financial analysis, market trends, and negotiation skills.

Methods of Valuation

  • Discounted Cash Flows (DCF): This method projects the company's future cash flows and discounts them back to present value based on a chosen discount rate, often a subject of negotiation between the startup and investors.

  • Comparable Company Analysis (CCA): This involves looking at the valuations of similar companies in the industry to gauge what your startup might be worth.

  • Market Multiples: Here, valuation is determined by multiplying a financial metric (like revenue or profits) by a commonly used multiplier in the industry.

  • Precedent Transactions: This method looks at the valuation metrics of past deals within the same industry to gauge the current market rate.


Suppose a venture capital firm invests $2 million in a startup for a 20% ownership stake. The pre-money valuation would be $8 million ($2M divided by 20%), and the post-money valuation would be $10 million ($8M pre-money valuation plus $2M investment).

Key Takeaways:

  • Valuation is negotiable and can vary based on the investor's perception of the startup's future value.

  • Understanding the basics of valuation can help you negotiate better terms and make more informed decisions.

Seed Funding

This is often the first formal stage of venture capital financing. The money is used to validate the business idea, market it to a select audience, and prepare it for future investment. Seed funding usually comes from angel investors or early-stage venture capital firms.

Series A, B, C, and Beyond

Once a company has proven its market fit and started generating revenue, it can move onto Series A, B, and C rounds. Each round aims at different growth stages, such as scaling the business, expanding to new markets, or even acquisitions. The amount of funding and valuation increases with each round.

Angel Investing

Angel investors are wealthy individuals who provide capital for a business start-up, often in exchange for convertible debt or ownership equity. Unlike VCs, angels typically don't demand a board seat and are less interested in immediate returns.

Convertible Debt

This is a loan that converts into equity in the future, usually during a future funding round. Convertible notes are popular because they allow startups and investors to defer valuation negotiations until the business is more mature.

Startup Loans

Though not a form of venture capital, startup loans are another financing option. These are traditional loans that must be paid back with interest but don't require giving away ownership stakes. They can be useful for entrepreneurs who want to retain control but need a cash influx.

Equity Financing

In this model, investors provide capital in exchange for ownership shares of the business. Equity financing is common in venture capital deals, and it means you're giving up a piece of your business in exchange for funding.

Key Takeaways:

  • Venture capital can come in various stages, from seed funding to Series A and beyond.
  • Different funding types like convertible debt and angel investing offer flexibility.
  • Understanding the mechanics can help you make an informed decision about accepting venture capital.

Bootstrapping: Slow and Steady Wins the Race?


Bootstrapping allows you to grow at your own pace, and it's often much more rewarding, both personally and financially. By reinvesting your profits back into the business, you retain full control and ownership.


  1. Slow Growth: Limited funds can mean slower growth and might make it tough to compete with well-funded competitors.
  2. Personal Financial Risk: If the business fails, your personal finances take the hit.

How to Bootstrap Successfully:

  • Get Creative: Before asking anyone else to invest in your business, show that you're willing to invest in it yourself. If you can't, then crowdfunding, pre-orders, and good old-fashioned sales are other avenues to explore.

  • Be Frugal: Operate lean. Use free or low-cost software, barter services, or even get a side job to fund your venture initially.

  • Sell, Sell, Sell: The best form of investment in a bootstrapped company is sales. If you can't generate sales, then maybe reconsider whether your business idea is viable in the first place, or whether you’re cut out for entrepreneurship.

Creative Ways to Bootstrap Your Startup

  • Raising Money from Friends and Family: A reliable starting point if your inner circle believes in your vision. Just make sure to treat it as a formal business transaction to maintain relationships.

  • Crowdfunding (Kickstarter, Indiegogo, etc.): Create a compelling story around your business idea and let the crowd fund it. Great for product-based businesses that can offer rewards.

  • Pre-selling to Customers: If you have a solid product or service idea, why not sell it before it even exists? Platforms like Shopify can help you set up a simple pre-order system.

  • Sweat Equity: If you're short on funds, time and skills are your best assets. Code that website yourself, design your own graphics, or write your own content. You invest your skills in return for equity in the company.
  • Business Pitch Competitions: Ole Miss and many other educational institutions host business pitch competitions that not only provide an opportunity to win seed money but also offer valuable networking opportunities. Competing can help refine your business model, improve your pitch, and gain visibility among potential investors or mentors.

  • Nonprofit Entrepreneurial Support Groups: Organizations like Innovate Mississippi offer various forms of support to local entrepreneurs, often funded through grants. These nonprofits can provide mentorship, resources, and even financial assistance to help you get your idea off the ground. It's worthwhile to explore what entrepreneurial support groups exist in your local or educational community.

The Bottom Line

  • Venture Capital
    • Pros: Ideal for rapid scaling, high-burn-rate projects, and competitive markets where being the first mover is crucial.
    • Cons: You give up equity and control, and there's pressure for quick, often unsustainable, growth.

  • Bootstrapping
    • Pros: You maintain full control and ownership, allowing for more flexible, organic growth.
    • Cons: Slower growth trajectory and the financial risk is solely on you.

Remember, folks, while venture capital seems glamorous, bootstrapping has its own set of rewards and freedoms. In the end, the best funding option depends on your business model, growth rate, and personal preference.

For further questions or to request specific topics for future posts, feel free to email me.

Best wishes on your entrepreneurial journey.

Prof Ingram


  • Read about William Ault, Ole Miss Alumni who founded Curtsy, a clothing resale startup that recently raised $11m in venture funding, at this link.


Remember, this content isn't graded—it's an added resource for your benefit. My insights are based on my distinct entrepreneurial journey, so they might not be universally fitting. Always prioritize personal research and seek expert counsel as required.